Terrence Coles
Global Transmedia Producer/Consultant

Mr. Terrence Coles is an independent Global Transmedia producer and consultant with a wealth of expertise including development of comprehensive Interactive Advertising and Digital Media Content Management solutions for large scale media companies including architecture, requirements, use cases & implementation roadmap.

Recent experience for Mr. Coles includes Digital Media Competency Lead responsibilities for EMC Consulting focusing on business and technology consulting offering operational strategy, business process and systems, integration solutions to clients in the communications media& entertainment industry.  Mr. Coles has more than 20 years of media industry experience, spanning film, music, advertising and e-commerce and has spent the last ten years in the interactive and digital production areas, where he produced interactive television and interactive branded entertainment concepts including 8 years of mentorship at the American Film Institute’s Digital Content Lab.

Prior to joining EMC Consulting, Mr. Coles served as Executive Vice President for NextMedium, a next-generation advertising marketplace platform company that launched the market’s first brand integration solution in conjunction with Nielsen Media Research. There he worked on the core platform architecture as well as negotiating agreements with advertisers and content producers.  In addition, Mr. Coles worked with a leading brand integration firm that represented top companies in their respective industry, such as Volkswagen, Beck’s Beer, Fuji Film, Kraft, LL Bean and Fender Musical Instruments.

Prior to his most recent work in advertising and marketing, Mr. Coles served as SVP of Programming for Intertainer, a pioneering Video On Demand company with responsibilities for contract negotiations for content, advertising and e-commerce, in-house production activities, day-to-day programming and content acquisition/management. His work resulted in the licensing of content from over 75 providers including Sony, Warner Bros, Universal, NBC, National Geographic, PBS, Discovery and others to renowned service providers, such as Comcast, Qwest, Microsoft, etc.  In addition, Mr. Coles has held advertising sales and marketing positions for several media companies, including Katz Communications, Infinity Broadcasting, America Online and Lycos.

Mr. Coles earned a Bachelor of Arts degree in Business Administration from California State University, Fullerton.